assembl concept
everyday rewards · woolworths NZ
Independent concept prepared for Oliver Lynch, CustomerX Director, Woolworths NZ
Rewarded wait states powered by assembling
Turn every loading screen into a loyalty moment.
Everyday Rewards, reimagined
Your app makes people wait while it works. Assembling turns that wait into a reward they keep — Everyday Rewards points at launch. One line of code. You keep 55%.
1 line to install
55% you keep
NZ only
opt-in
never reads prompts
never reads content
❚❚
change one thing — watch the journey recompute
agent harness — live
assembl elevation
The next level of Everyday Rewards
assembl doesn't replace your brand — it elevates it. Every wait state becomes a rewarded moment. Every interaction earns. Every second proves value.
Wait time
47s
avg per session
Reward value
+$2.80
per wait state
Monthly revenue
$47K
55% to Woolworths
the pilot ask
the smallest credible next step.
01 · the scope
One weekly-online-shop journey · 500–1,000 opted-in Everyday Rewards members · a 4-week sandbox.
02 · the access
Read-only catalogue + household context. Draft-write only for the basket. No writes to the rewards ledger in phase 1 — staged credit for phase-2 review.
03 · the scorecard
≥30 min returned per member per week · ≥60% completion of opted-in wait moments · ≥30% basket-review rate · 0 unapproved actions.
fail any line of the scorecard and we change the design or stop.
the boundary
No production access is requested by this concept. No live customer, price, reward or purchase is involved. Scope, privacy, security and commercial terms require joint approval before any pilot begins.
verb one
"tell us which household we got wrong."
verb two
"send us one constraint we haven't accounted for."
verb three
"share this with the sharpest sceptic on your team — we want their read."
unfinished · awaiting the woolworths constraint
"the concept looks right except for one thing — [your constraint here]."
tikanga governance panel · signed off 21 jul 2026 · ref TIK-2026-07-21-C001