01 · the concept
the moment.
One optional, clearly-rewarded moment inside an approved digital wait. Featured wait: the weekly online shop planning window. Everything is opt-in.
Not another vendor pitch. A believable next generation of Everyday Rewards, built independently on your own public product — real screens, real Boost mechanic, real Double Points Week hook (running now).
Ask Olive already answers questions on woolworths.co.nz. Assembling is complementary — it delivers a prepared week into an approved wait moment. Different job.
Two live agents on this page: ask assembling anything (bottom-right) — or scroll the phone to talk to the in-app kaimahi yourself.
The customer sees a reward and a useful result. Woolworths operations sees the same event with consent, cost, action boundary and audit trail. Same moment. Two surfaces.
Each with one job. The customer sees the reward before they choose. The client keeps the record. Assembl earns only on completed value.
Nobody outside your team can finish it. We would rather leave it blank than assume.
"the concept looks right except for one thing — [your constraint here]."
Every assembl output — including this URL — mints a signed, timestamped receipt with every source, every agent that ran, and every reasoning step. Download the one for this page.
3 agents ran · 15 sources cited · tikanga panel sign-off attached · hash 0x8a3f · e2b1 · c704
fail any line of the scorecard and we change the design or stop.
Every one of these opens a pre-filled email to Kate. No form. No scheduler. Or — ask the assembling agent below anything you want to know first.
Six moments a household waits through between the Sunday list and Wednesday dinner — online and in the aisle.
The shop she was going to build by hand arrives already built, and she edits it instead.
The substitution gets decided while it can still be changed, not on the doorstep with the crate open.
She stops walking the store twice for the two things she always forgets.
The boosts she collected and forgot get switched on before the till, not after the receipt prints.
The card is on screen before the operator asks, so nobody in the line waits on a loading bar.
The shop she already paid for turns into three meals instead of a fridge she has to solve at five o’clock.
This is the reward layer, running for real on this page. Drag to scratch it. Nothing is collected and nothing is sent — it is here so the idea is something you do, not something you read.
US retailers lose an estimated $37.7 billion a year to customers who abandon because of long queues, split roughly $15.8b to competitors and $21.9b abandoned outright (Adyen with 451 Research). The New York State Department of Labor reported a 48% reduction in hang-ups after introducing virtual queuing. Theme parks moving to virtual queues reported a 36% lift in per-capita spending, because guests spent the wait somewhere that sold something. A Seattle-Tacoma Airport study found 63% of passengers said they shopped or ate more because they saved time in the security queue.
Every figure here carries its source, and overseas figures are shown as overseas figures. We have not found a published New Zealand equivalent and we will not invent one.
Written out in full, because the honest version is short and most of it is your time, not your money.
The approver. Every draft stops with them and nothing reaches a customer until they say so. About two hours a week, reading drafts rather than managing a project.
One wait moment and one customer segment, for six weeks — the online delivery window. Not the whole loyalty stack, and nothing that touches the trolley.
Read-only access to the wait events your app already emits, your Everyday Rewards points rules, and your brand and legal guidelines. No customer data leaves your environment and nothing writes to a points balance.
The policies, limits and words the drafts are held against. Every rule shown on this page is a placeholder standing in for yours. An afternoon with whoever owns them is usually enough.
Scored on: Drafts a CX lead ships without rewriting them. Whether the wait felt shorter to the people actually in it. Points issued that a named person approved. And: would that lead be annoyed if you switched it off? Fail any line of that and we change the design or stop. You keep everything drafted either way.
No number is published on this page, because it depends on which situation you pick. Whatever it is, it is agreed before any work starts and it does not move.
Say yes to the six weeks above, and add anything you would change first. Nothing here is fixed — most pilots move a line or two before they start, and the notes below are how that happens.
Opens your mail app to assembl@assembl.co.nz with your notes in it. Nothing is collected by this page.